It even exports wool to Australia
The designs have a folksy edge and the latest collection of womenswear is characterised by signature frills, puff sleeves and scalloped edges. “Our stitches are lace-inspired from my years of hand knitting, but transferred to machine,” says Ruth Alice Rands, who founded the brand in October 2020 after 18 months of research, planning and making.
She grew up in Yorkshire, and graduated with a degree in English and French from the University of Leeds University in 2002. Her parents still live in the county. “There is actually a bridge named after my grandfather, John Dronfield OBE, in York,” she says. “He was the headmaster at St Peter’s School for many years, where my mother was born. My grandmother, Sheila Dronfield OBE, was a doctor and magistrate in York.
“When we were living there, I was knitting a lot and visiting local yarn stores, where I started to understand more about wool’s supply chain. On my return to the UK, I began to research local yarns and uncovered all the building blocks of a fibreshed in Yorkshire, right under our noses yet barely used in favour of imported fibres and offshored production in countries with cheaper labour and less regulation.
“We have seven new knits coming out this autumn - our biggest drop ever - along with two new ground-breaking plant-dyed colour shades,” says Ruth. “We are also working with some brilliant collaborators in the next few months.
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