L’Occitane Group’s VC Fund Invests in Lolo Paris Lingerie Brand

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L’Occitane Group’s VC Fund Invests in Lolo Paris Lingerie Brand
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The funding, from a few investors, will help accelerate growth of the DNVB brand developing tailor-made lingerie.

Perraudeau and Brière’s idea was to take a personalized approach to lingerie, using technology to service female morphology. An online, algorithm-backed questionnaire helps people hone in on their ideal size, among 57 bra sizes. Ten underwear sizes available range from 34 to 52.“Obratori closely follows young companies that provide innovative solutions to the well-being of men — women in this more precise case — and the planet at large.

“Lolo Paris is now a company ready to accelerate; it has designed a product well-received by the market, the technical heart of the product is solid and innovative, and the business development plan is promising,” said Delphine Oung,“Obratori’s support gives us confidence that new technologies must be made available for female wellbeing,” the founders said jointly. “The bra has not changed in 100 years, while nine out of 10 women wear one every day.

This seed funding marks the first time Obratori has backed a clothing brand. Its 11 investments since its start in 2018 have been in , wellbeing and food tech. This year, the Marseille, France-based fund invested in Paper Cosmetics and Melifera, France’s first handcrafted and organic gin.-maker and seller that’s listed in Hong Kong, has brands including L’Occitane en Provence, Elemis, Melvita and Erborian. Its products are sold in more than 3,000 doors in 90 countries.

In the first six months of its current fiscal year, ended Sept. 30, L’Occitane registered net sales of 616.6 million euros, down 15.2 percent versus the same prior-year period.

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