L’Oréal Is Acquiring Skinbetter Science

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L’Oréal Is Acquiring Skinbetter Science
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L’Oréal said it has signed an agreement to acquire Skinbetter Science, a physician-dispensed, U.S.-based skin care brand.

The global skin care market is expected generate sales of $131 billion this year, according to Future Market Insights, which projects the segment to develop rapidly, with 8.1 percent compound annual growth during the 2022-2032 period, to reach $230.21 billion.

Skinbetter Science products have active ingredients with antiaging, moisturizing, cleansing, exfoliating, skin-peeling and sun-protection benefits. They are sold primarily through a network of dermatologists, plastic surgeons and medical aesthetic practices by a medical sales team. The company’s management will stay on, and Skinbetter Science is to be integrated into L’Oréal under Christina Fair, president of the Active Cosmetics Division at L’Oréal USA.

“Skinbetter Science is a perfect complement to the Active Cosmetics Division’s brand portfolio,” Myriam Cohen-Welgryn, worldwide president of L’Oréal’s Active Cosmetics Division, said in a statement released Friday morning. “It will contribute greatly to the L’Oréal Active Cosmetics Division’s longstanding mission to pioneer health and beauty with advanced science-based skin care innovations. I am confident this high-growth U.S. brand has great international potential.

In the first six months of 2022, the Active Cosmetics Division’s sales reached 2.54 billion euros, representing gains of 28 percent in reported terms and 20.9 percent in like-for-like terms. L’Oréal said that in the period, the division grew much faster than the dermocosmetics market. The company touted a “remarkable” performance in North America, Europe and the South Pacific, Middle East, North Africa, Sub-Saharan Africa, or SAPMENA-SSA, zone. CeraVe is a prime example. The company acquired the derm-created, U.S.-based brand in 2017. At the time, CeraVe generated estimated yearly revenues of about $140 million. Today, its sales have surpassed the $1 billion threshold.

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