L’Oréal has taken a minority stake in temporary tattoo-maker Prinker Korea Inc.
Prinker’s temporary tattoo device is compact and light, enabling the creation of durable yet easy-to-wash-off tattoos in color or black-and-white, at home or in store.
On the Prinker app, it’s possible to choose a tattoo from among more than 12,000 designs. People may create their own drawings on the Prinker app, too, which are then made into tattoos. Prinker claims to have the world’s first and only cosmetics inks and primer to be wholly compliant with the U.S. Food and Drug Administration’s Voluntary Cosmetics Registration Program, as well as the European Union’s Cosmetics Products Notification Portal.
The debut iteration, Prinker S., was introduced in January 2020, with a price tag of $269. Two years later came Prinker M, a smaller, lighter version costing upward of $199. That gizmo measures 103 by 55 by 75.5-mm, and weighs just 169 grams., billed to be the first handheld, electronic brow makeup applicator to provide a custom brow shape. It was just unveiled at the Consumer Electronics Show, or CES.
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