Party leader Keir Starmer showcased among list of core pledges to woo electorate, but promises run shy of detail
Labour leader Keir Starmer, with frontbench colleagues, has moved the party on to an election campaign footing. Photograph: Stefan Rousseau/PAand several members of his shadow cabinet will be in Essex for the launch what the party is calling its “first steps” campaign, which includes a list of core pledges that it will sell to voters on doorsteps between now and the election later this year.
Starmer will travel to Essex, just outside London, to launch the campaign with a promise that a list of six policies represents a “downpayment on change”. Labour’s posters include the six-strong list of “my promises” illustrated by a stern-looking Starmer with his sleeves rolled up. When asked if it represented a “presidential style campaign”, a Labour spokesman confirmed it was a deliberate strategy to bring him to the fore.
The six promises are also notable for how vague and immeasurable they seem, in contrast to Sunak’s pledge to, for example, “stop the boats” of refugees. The prime minister has faced criticism for not meeting many of his better-defined pledges, suggesting Labour is trying to avoid similar criticisms down the line. Except for the 6,500 teachers, none of the other Labour pledges contain much by way of metrics.
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