Before making Billboard history with “Soy El Unico,” siblings Yahritza, Armando, and Jairo Martinez were creating a fan base on TikTok.
who often rocks baseball hats and oversized hoodies.
“Soy El Unico,” which is the first song Yahritza penned at the age of 13, was also inspired by a real-life situation her brother Mando went through. “I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she continues. They are three of five siblings — children of two hardworking agricultural laborers from Michoacan, Mexico, whose love for music derives from two of their uncles, who once also formed part of a band. As a group, Yahritza y Su Esencia enjoy the same type of music and artists: Ed Maverick, Ivan Cornejo, and Calibre 50, to name a few. But besides creating their own sad sierreños, they want to revolutionize“I don’t know if you’ve noticed, but our guitars are simple,” Mando elaborates.
“We’re a small team yet we did the work of 100 people in just a couple of weeks. We try to be as efficient as possible,” Ruiz proudly shares, admitting that major Latin and mainstream labels have alreadyin signing the up-and-coming act. “We just want to do what’s best for them,” he notes.
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