Latinx Files: What does the electorate look like in key swing states?

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Latinx Files: What does the electorate look like in key swing states?
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Latino voters in swing states could help decide the 2024 presidential election. Here's a look at what that electorate looks like in places like Arizona, Nevada and Georgia.

Periodically, the Latinx Files will feature a guest writer. This week, we’ve asked De Los reporter Andrea Flores to step in. Back in June, Mike Madrid, a longtime Republican political consultant and author of “The Latino Century: How America's Largest Minority Is Transforming Democracy,” made the following claim in this newsletter: “For 30 years, I’ve been asked this question by all types of reporters: ‘Are Latinos going to be the decisive vote in this election?’ I said no.

's Latino Policy and Politics Institute, which has put out a series of data briefs with demographic information on the Latino electorate in various states. Demographic analyses for California, Arizona and Nevada have already been published. Voter profiles on Pennsylvania and Florida will be released this fall.

professor and pollster Matt Barreto noted that the East Coast swing state is ethnically diverse, including a mix of Puerto Rican, Mexican and Dominican residents. “It’s an extremely interesting and diverse electorate, and you need to understand that diversity in order to win,” Barreto told CNN. “You can’t only have a Puerto Rican flag in every single piece of outreach. It won’t resonate with Dominicans or Central Americans or Mexicans.

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