Women in their 30s and 40s showcase their average-looking, relatable lives in ordinary homes on social media
Millennials make us collectively uncomfortable. As the youngest and oldest of them hit 29 and 44 respectively this year, they’re far from the youth generation and are burdened with an unjust reputation for never having grown up. Millennials have come to represent a sort of interrupted or static adulthood. An ageing generation of youths.
These women aren’t generally wealthy. They’re in their late 30s and 40s and live average-looking, relatable lives in ordinary homes. Their “a day in the life” videos consist of going to work, tidying the kind of small – usually rented – home that is aspirational for many in a housing market where renting is tough even with two incomes, but not social media aspirational. They make dinner, walk the dog, perhaps check in on an ageing parent and watch Netflix in the evening.
The comments sections beneath these women’s posts pendulously swing between women in similar situations expressing relief and solidarity at feeling seen, and commenters describing the lives depicted as pathetic, inadequate, or not worth living.
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