Lawsuit accuses Apple of tracking iPhone users who opted out

Wiretap lawsuit accuses Apple of tracking iPhone users who opted out

, as well as breaching its trade practices and consumer protection law by"representing that its mobile devices enable users to choose settings that would stop defendant from collecting or tracking their private data — a feature they do not have."

The complaint also accuses the iPhone giant of invasion of privacy, and claims it breached its implied contract with users"by continuing to track consumers who turned off these settings." The suit additionally alleges Apple is able to track user activity across its various apps because the data analytics it collects share user ID numbers. It also cites a situation where a user's private information is shared, claiming the Apple Stocks app, for example,"shares a user's private information relating to a user's investment activities or preferences. It shares with Apple which stock the user is following or viewing.

The lawsuit, filed by Penn State plaintiff Joaquin Serrano late last week with the ultimate aim of being certified as a class action, also highlights Apple's recently launched worldwide ad campaign where billboards feature the iPhone along with the slogan:"Privacy. That's iPhone."

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