Brickbait in Billund aims to spark creative fires in children and adults through play
Stuart Harris, who helped open the UK version of Legoland in Windsor, at the company’s headquarters in Denmark Stuart Harris points at the feet of three Tyrannosaurus Rex dinosaurs, each three metres high, made with almost a million Lego bricks. “Each dinosaur is standing on abrick,” says Mr Harris, who has the exalted title of Lego Master Builder. “It’s why we think they roar.
Lego House is a key to the company’s mission to redefine play and reimagine learning. There are parts of Lego House that are outright showcasing, like the Tree of Creativity – Lego’s single biggest construction – a 15-metres tall oak, weighing 20 tonnes, made with more than six million bricks. The Lego stand at the 2nd China International Consumer Products Expo at the Hainan International Convention and Exhibition Center in July, showing the toy’s global reach
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