From charterworks: Lessons for entrepreneurs from the comic-book startup reframing Black history
I spoke with Manuel and Geiszel about the forces they credit with allowing them to persevere through structural obstacles to build their brand:Inspired by manga and anime in Korea and Japan, Manuel Godoy—himself a huge anime fan—has built his business’s relationship to its customers in a similar manner. “You’re not supposed to reach everyone. Don’t try to make something for 17 different audiences,” he advises aspiring startups. “In the West, everyone wants to be so big.
The business now relies on a mix of organic and paid social media, with an online presence that speaks to the political and social moment. “He doesn’t sugarcoat things,” Geiszel Godoy says of her husband. “That plays a big part of his marketing.” Consider afrom June 2020 to promote a character the pair has been developing named Ineola, a Nigerian native trying to make her way in Brooklyn, New York, and fighting the opposition with humanity. “You ready for Ineola?” the post reads.
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