.Hedra takes center stage. Computer electronics company LGUS is bringing NFTs to television screens through a platform built on the network.
Nifty Gateway. LG Art Lab will only be on LG TVs. Incorporating LG's mobile crypto wallet Wallypto, users can purchase assets by scanning a QR code to connect their wallets.
Chris Jo, senior vice president and head of Platform Business at LG, told CoinDesk in an email the platform aims to make NFTs accessible for users looking to step into the space. The choice of Hedera is not an obvious one for an NFT integration. The platform NFT trading scene is not nearly as popular as on better-known blockchains such as Ethereum, where most so-called"blue chips" live. .
Ethereum's top NFT marketplace OpenSea has processed $333 million in NFT trades in the past 30 days, according to DappRadar. By contrast, one of the leading NFT marketplaces on Hedera, called Zuse, has processed $1.22 million in trades over the same period.Shayne Higdon, CEO of the HBAR Foundation, an organization supporting developers on the Hedera network, told CoinDesk Hedera’s energy-efficient consensus mechanism makes it an ideal blockchain for cheap, low-carbon-footprint NFT transfers.
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