The super-sized print publication has interactive elements, such as QR codes, and will be supported by a social campaign that's meant to 'ease the shopping experience,' and link all of Liberty's content streams.
Macey added that the retailer has seen “excellent results in engagement and conversion” since it introduced The Book, Liberty’s collectable coffee table magazine.Loyalty customers twice a year. The content includes beauty news, trends and practical advice, as well as reviews and recommendations from experts.
Read all about it: The Hall is Liberty’s new biannual beauty newspaper. It’s a printed publication, with digital elements such as QR codes.Liberty, while tShannon Peter edited the publication alongside Sophie Beresiner,’s global head of content and editor in chief. Beresiner joined the company last summer and oversees creative production, editorial and social media teams and reports to Macey.
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