The iconic tropical drink is being axed after nearly 50 years and will be replaced with a new Fanta flavour
Lilt has been axed by its parent brand Coca-Cola in a major change which has left fans of the fizzy drink devastated.
Coca-Cola Europacific Partners confirmed the change in a statement, noting that the drink’s packaging and logo are being changed and it will now be known as Fanta Pineapple and Grapefruit, Birmingham Live reports.In late 2021, Lilt was rebranded in Ireland as a sub-brand of Fanta, with the UK following suit in 2022.
Martin Attock, CCEP GB VP of commercial development, explained that the main priority of the announcement is to "reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love."Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56 per cent as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.
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