Linda Stinson, the woman behind the ultra popular tanning brands Bellamianta and Iconic Bronze, opens up about her family life, building her business and chasing dreams
It’s been a busy few years for the fake tan brand Bellamianta’s founder, Linda Stinson. Instead of writing off her fake tan disaster as a bad experience to forget, the Tyrone woman had a ‘eureka’ moment — why not create a skincare-led fake tan that is kind to sensitive skin like hers?
“As one of seven children, it just wasn’t feasible at the time,” she says. “I didn’t know what to do with myself. My mum worked in the civil service, so I followed suit.” Linda never lost touch with her creative side. She always enjoyed the behind-the-scenes preparations of staged performances, such as applying intricate make-up. “I remember I took part in productions of Cats and Joseph And The Amazing TechnicolorDreamcoat . The make-up for those was amazing.”
Here, Linda received training from the founders of multiple beauty brands. She was inspired by their stories and realised she had the same dream that they did. “I knew I really wanted to own my own business and be my own boss. I had developed a reputation for going into places, excelling and turning them around with regards to achieving targets. I thought if I could do it for someone else, I could do it for me.
“If you think of how the alcohol in hand sanitiser dries your hands, you can see how that’s not going to be good for your skin, especially sensitive skin like mine. There weren’t many skin nourishing ingredients in them either.” Bellamianta’s first product, launched in 2015, was a tanning lotion, which Linda reformulated 97 times before she was happy with it.
Linda has since expanded the range to include tanning mousse, gradual tan, crystal clear tanning mousse . She also wants to expand the current make-up offerings. When she first launched Bellamianta, she was on the maternity ward after giving birth to Ruby. When Iconic Bronze was launched, she was pregnant with Savannah. “Thankfully my pregnancies haven’t been difficult. That was just my journey, I am not saying that is right for everybody.”
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