Lionesses will earn 'millions' after Euros but the deals will depend on more than just winning. ⚽ Global brands such as Nike, Adidas and Pepsi will be on standby to offer multi-year deals to England’s stand-out sportswomen. WEURO2022
“This is not a flash in the pan… football fashion, e-sports and gaming, and traditional football sponsors such as Heineken, Pepsi, Nissan are all plotting ways to find the next female voice to supercharge their product portfolio,” Mr Dhall said.
Even if England suffers a defeat at Germany’s hands, the players will have considerable earnings potential, according to Liam Hopkins, who leads the sports marketing arm at advertising agency Leo Burnett and has helped brands partner with the Women’s Euros for more than a decade. “The USA still leads the way in women’s football [but] the market potential in the UK is huge,” Mr Dhall said.
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