Alliance with PGA and DP World Tours sparked talk of an end for the startup but this elite golf element carries momentum
The riches of Saudi Arabia’s Public Investment Fund naturally help but LIV has already confounded doubters. Businesses with deep resource can fail. This is the elite golf element with momentum. Yasir al-Rumayyan and the PIF he oversees have no plans to scale back, despite the recently announced alliance with the PGA and DP World Tours. Perhaps those organisations have more to fear than anybody had anticipated.
“I think my intuition and belief was correct, in believing what Yasir and his team were saying at the beginning. They were very transparent and most of it has come true. I am happy to be part of a successful startup. A deal with Valderrama has been extended to run for five years. External suppliers with similar contracts have been assured they have nothing to fear. Kaymer has disclosed that six professionals have contacted him seeking LIV berths in 2024, when the number of teams may well increase.
“LIV has obviously grown. It’s like anything, you learn from the first few and then try to build. We are definitely getting there but the final product for the first year of anything is not going to be quite what you want it to be.”
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