The partnership could bring many more visitors to the mega retail and entertainment complex which has had its share of challenges.
, striving to generate more buzz and draw more visitors, has partnered up with Live Nation to bring a performance dimension and series of events to the center’s mega mix of attractions and experiences, WWD has learned.
Located in East Rutherford, N.J.. just outside of New York City, American Dream signed a multiyear partnership for Live Nation. In the past, the center has been beset by financing issues, exacerbated by the pandemic, which forced the complex to temporarily close for several months shortly after it first opened in the fall of 2019. The complex defaulted on a construction loan and as a consequence, Triple Five, the developer of American Dream, had to give the lenders a 49 percent stake in the Mall of America in Bloomington, Minn., and the West Edmonton Mall in Canada, both developed by Triple Five.
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