The league's plan is for three more ownership groups to be announced before the 2024 Big3 season.
The Big3, the 3-on-3 basketball league co-founded by rap and movie star Ice Cube in 2017, announced Friday for the first time it had sold the rights to a team based in its home market of Los Angeles to a group of investors led by DCB Sports for $10 million. The team will play its home games in Los Angeles.
The league believes having teams in specific cities will not only connect with fans, but also allow it to establish roots with its community outreach branch, including the Young 3 youth league. Big 3 co-founder Jeff Kwatinetz said the plan always was to have teams attach to cities instead of being run centrally by the league. He said Friday’s announcement is a step toward creating a bigger footprint in communities around the world. “We do things in the cities when we go there,” Kwatinetz said.
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