The in-person celebration has reversed a sharp tourism decline.
Data provided by the San Francisco Travel Association illustrates how the Pride weekend filled hotel rooms year after year. From 2016 to 2019, the Saturday night lodging occupancy rate for rooms across the city shot to more than 90% each summer.
The cancellation of in-person celebrations during the pandemic led to sharp decline in tourism, but as the festivities ramp up this year in the first in-person Pride since 2019, business and lodging in the Castro is approaching normal numbers. “Last year, people were booking and canceling. But this year, the confidence and excitement is back,” said Brittney Beck, the owner of Beck’s Motor Lodge. “We only have 58 rooms and they were booked quickly. It feels more like pre-pandemic years.”
In anticipation of the influx of visitors, businesses in the Castro collaborated with the city in recent weeks for the first-ever pre-Pride clean-up, where trash was picked up, light posts were painted and traffic signals were checked. Dave Karraker, co-president of the Castro Merchants Association, told SFGATE this year’s Pride is gaining extra fervor considering certain recent events. He pointed to a drag queen event being
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