More than one million new households shopped at Aldi in the year through September, helping rack up double-digit sales growth in that period.
Aldi, which requires a 25-cent deposit to use grocery carts, sells mostly store brands and doesn't waste time on elaborate displays, might not be for everyone.
RELATED: Frozen falafel recalled after link to E. Coli outbreak; at least 20 sick across 6 states: CDC Discount chain Grocery Outlet, who has also enjoyed increased sales in recent months, alluded to that during a recent earnings call: "We're likely seeing some benefit of the customers shifting from, I'd say, more conventional, more expensive alternatives to the value model or to value shopping," said CEO Eric Lindberg in August.
More consumers are additionally switching over to store brands, also called "private label," which are often comparable in quality and lower in price. At Aldi, about 90% of packaged goods are private-label. In September, for example, Kroger announced a new budget private label brand called Smartway, which consolidates some of its other private label brands under one umbrella. Smartway "features the products families need to put an even more affordable meal on their table," said Juan de Paoli, VP of Kroger's Our Brands division, in a statement announcing the launch.
The company also is testing an online shopping service with a select group of customers, and hopes to roll it out more broadly in the future. For now, people who want to shop online at Aldi can do so via Instacart.
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