One of the automobile sector’s newest players is making a big bet on the Oscars at a time when many other car manufacturers are staying away from the glitzy event. Lucid Motors, a manufacturer of l…
for a 30-second ad in the show, according to media buyers and executives, and announced this week it had sold off all its commercial inventory around the event.
The company won’t find much traffic in its way. General Motors, which has sponsored the Oscars for the past few years, isn’t making an appearance on Sunday. And the only other auto advertiser that has disclosed its Oscars affiliation is Stellantis, which owns Chrysler, Dodge and Peugeot, among other brands.
“Talking about our product right now is the best single way we can tell people about who we are as a brand,” says Curry. “You can see the design and the technology that’s in it.”
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