Lucid Opens Its First Middle East Store In Saudi Arabia via insideevs.com
It’s no secret that Saudi Arabia's Public Investment Fund , the country's sovereign wealth fund, owns 61% of Lucid Group following a $1 billion investment in the company in 2018.
As a result, the announcement earlier this year that Lucid will build a vehicle assembly plant in Saudi Arabia's King Abdullah Economic City came as no surprise.In this context, the fact that the Government of Saudi Arabia has pledged to buy up to 100,000 Lucid vehicles over a ten-year periodNow, we get to learn that Lucid has opened its first Studio in the Middle East, located in Saudi Arabia's capital Riyadh.
“The launch of our first Studio in the Middle East marks yet another step towards Lucid's mission to inspire the adoption of sustainable energy on a global scale, and I'm delighted this brand-new studio is set to open here in Saudi Arabia.”Lucid's Riyadh Studio will allow customers to gain information about the brand and its products in a location that's said to underscore the company's unique design aesthetic.
In a related announcement, the EV startup said it has promoted Faisal Sultan to Vice President and Managing Director of Lucid Middle East, reporting directly to Peter Rawlinson., Industrial Clusters, FCA, Magna, Ford, and GM in North America, Asia, Europe, and Australia. He has held leadership positions in industrial development, manufacturing, operations, engineering, and program management.
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