A senior Betfair executive says Luke Ashton's gambling patterns did not appear unusual before his death.
By Dan MartinA betting company has told an inquest a man who died after building up huge gambling debts was a "low risk" customer.His wife AnnieThe firm said his betting patterns had not been unusual before he died.
However Richard Clarke, the managing director of customer relations for Flutter UKI - Betfair's parent company - said the firm's algorithm found nothing in his betting patterns that would trigger human intervention that might have restricted his gambling.Image source,Lawyers for Mr Ashton's family had said the company should have spotted his "erratic" betting and intervened as he chased his losses before his death.
He said the company relied on a computer model that analysed 277 elements of its customers' betting daily to pick out problem gamblers who would then be telephoned by its player protection team.
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