From the iconic Hermes orange to Valentino's new pink shade, signature colours are becoming the next branding strategy for fashion houses to implement and reap the untapped potential.
Luxury brands are following the trend of owning colours and shades to further enhance their visual identity to make the brand synonymous with the brand.Pantone 1837. Pantone 186C. Pantone 1448. These labels may seem unfamiliar, but you’ll be surprised to find out you’re actually more acquainted with the colours these numbers represent than you realise — that’s because they’ve been patented by some of the fashion industry’s biggest brands.
Especially in a time when digital media is on the rise, companies have more opportunities to get its signature colours in front of consumers and build the psychological bridge between hue and brand quicker than before. When Valentino’s creative director, Pierpaolo Piccioli turned Le Carreau du Temple into a pink-scape during for its Fall Winter 2022 collection, the future of colour and fashion was inevitably changed and heightened.
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