We applaud you, mmschocolate
The brand has changed its name across social media as well as on. But is this brand genius or does it stink of desperation? Well, seeing as we're now all talking about M&M's, sorry, Ma&Ya's ahead of the Super Bowl, we have to hand it to the brand. Though at the end of the above spot, Rudolph says"it's a play on my name", which knocks a point off for us. The best campaigns don't require an explanation.
Ma&Ya's we applaud you. We really hope the ad doesn't disappoint. If you can't wait for the ad, you might want to go back to where this all started two years ago, and read our post on the
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