Marks & Spencer has agreed a settlement with British sweet-maker Swizzels after accusing it of copying its much-loved Percy Pigs.
Marks & Spencer has agreed a settlement with British sweet-maker Swizzels after accusing it of copying its much-loved Percy Pigs.
A 37-page document filed at the High Court in London in November said the Percy Pig brand had generated a £131.7 million turnover since its launch in 1993 and currently 271 bags were sold a minute. “M&S has made a significant investment in building a strong Percy Pig brand over the past 30 years and believe it is important to protect the registered trademarks relating to Percy Pig’s appearance.”
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