The search term 'M&S Christmas Food' racked up an impressive 25,000 average monthly searches among shoppers
M&S has beaten tough competition to be named the UK's "most popular supermarket" among shoppers for Christmas food.
The Google search data revealed that Waitrose was the second most searched for UK supermarket, as it managed to rack up 10,000 Google searches with shoppers. Coming in third place was Sainsbury's with 7,300 average monthly searches, which is a 50% decrease in the amount of searches it received from last year.
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