She's turned celebrities like Hailey Bieber into modern-day fashion icons, creating looks that are covetable, relevant, and designed for life.
, the finished product almost always has some degree of skin—exposed abs, daring cutouts, a wow-that’s-short skirt—but the consistent hat trick is almost always how the overt sexiness is offset by pieces that exude effortlessness and a hint of modesty: a giant, a pair of rare Be True to Your School Nike Dunks, baggy cargo pants, an affordable baseball cap. The looks are covetable and modern, but they’re designed for life—date nights, coffee runs, drinks with the girls.
By no means is this comparison aesthetic: Whereas Zoe skulked around Robertson Boulevard with her emaciated acolytes draped in bohemian schmattas and bug-eyed sunglasses to avoid the paparazzi, Reilly is toned and strong like her clients and zips around L.A. in sweats, crop tops, those same rare Dunks , acrylic claws, tiny tats, iced wrists. If you could bottle 2021 as a vibe, in she’d go.
, that consists of streetwear essentials like sweatpants, hoodies, and ball caps. The dichotomy Reilly represents—noticeably edgy but also brimming with goodwill—is deeply rooted in the brand , just as it is in her daily work with clients.
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