Making money from Nelson Mandela’s name

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Making money from Nelson Mandela’s name
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  • 📰 TheEconomist
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Sanctuary Mandela, a boutique hotel that opened in September, is evidence of the power of the brand built around South Africa’s first democratically elected president

Save time by listening to our audio articles as you multitaskSanctuary Mandela, a boutique hotel that opened in September, is evidence of the power of the brand built around Nelson Mandela, South Africa’s first democratically elected president. The hotel is owned by the Nelson Mandela Foundation , a charity established by Mandela when he stepped down.

Fortunately his foundation owns about a dozen valuable trademarks, including “46664”. It sometimes uses them to boost its coffers, for instance with a hotel or branded clothing. It also approves a few of the many licensing requests it gets. But it tries not to cheapen the former president’s legacy. A Nelson Mandela burger, Mr Hatang suggests, would be a no-no. “We are trying to maintain the stature of the man.

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