Mariah Carey and Chopard join forces for a new diamond jewelry collection, celebrating the 25th anniversary of the elusive chanteuse’s album ‘Butterfly.’
“I don’t have birthdays, but if I did, they would be my birthstone,” Carey toldrecently over Zoom . No small part of that joy is purely sonic. The warm depth of her voice is a pleasure to listen to generally, but there’s also a brightness that rings through it when a subject she likes comes up—like diamonds and when to wear them, for example.
We’re discussing Carey’s hypothetical birthstone because she collaborated with Chopard on two collections—Chopard X Mariah Carey Collection and Happy Butterfly X Mariah Carey. Working with, the luxury horologist and fine jeweler’s co-president and artistic director, Carey designed pieces that feature ethical stones, arranged whimsically in the shape of butterflies, another one of the performer’s favorite things.
“I don’t want to say, Oh, everybody in the world can wear this because we all know everybody can’t afford everything. I grew up with nothing, so let’s not get it twisted that I think everybody on earth can afford diamonds,” Carey said. “But if you can and you make an investment in a quality piece, this is something that I think people could wear with multiple types of looks. Whatever your vibe is for that day.”The collection was two years in the making.
“Working with Mariah was such a pleasure, but it was a bit different for me, as we had to do everything virtually, since neither of us were able to travel. We worked together on Zoom, on email and on WhatsApp, collaborating to make sure everything would be perfect,” Scheufele said. In her sketches, she was guided by Carey’s love of the butterfly and Chopard’s own Happy Diamonds range.
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