Premiering April 13 on Discovery+, the show details transformations of two Colorado dispensaries.
We spoke with Myles to learn about the process of elevating these businesses and how she became interested in the plant.Tell us about your recent travels across the country, Where have you seen the most disastrous-looking dispensaries?Girl, you know those are everywhere. We’ve all been in them. That’s the bulk of what's out there, I would say. I don’t want to throw anybody under the bus.
What keeps people comfortable, asking questions and staying longer is when they can see what they came to see. I know how that sounds, but you will watch the show and see it again and again. I was amazed at how many people did not light display cases, did not compartmentalize their product, did not have a hierarchy for vendors — kind of basic things on the back end of a dispo.
We attempted and succeeded, I'm happy to say, making over shops top to bottom in six days. Six days! Lord, have mercy, all while keeping them open. It was its own special adventure, but that's part of what makes the show interesting. There are very specific rules in the world of weed. We all know it, but the average person does not. Small-business owners have a million things on their plate. Design is the last thing.
I’m a lifelong entrepreneur. I came up with this show concept because that's what I do. I spend my time thinking of ideas and watching people who aren't just thinking of ideas; they're all in, their families are invested, they're in debt, and they're so close to the bone that this is it. Being able to come into that situation knowing, because I've experienced it, what that feels like and being able to give people an edge — there’s nothing more satisfying than that.