Former TOWIE star Mark Wright had a rather awkward moment when launching his and wife Michelle Keegan's new clothing line, as no one turned up at the special event
Mark Wright's new clothing launch didn't have the best start, with no one turning up to meet the former TOWIE star. The new fitness wear company Aytee7 is the brainchild of him and wife Michelle Keegan and launched at Manchester's Trafford Centre on 8 March.
Other snaps show an empty queueing area, with security guards standing around despite the lack of attendees. Michelle appeared to have opted against attending the event. Mark shared some clips of the preparations and arrival at the Trafford centre to his Instagram Story, and showed that there was eventually a couple of customers. Meanwhile Michelle has not advertised the launch or the brand on her own Instagram.
PR expert Lauren-Lunn Farrow, founder of The Expert Agency, told OK!: "Michelle Keegan is a force to be reckoned with and is finally getting the critical acclaim she quite rightly deserves. She has played the long game since leaving her successful role in Coronation Street and has cherry picked gritty roles that really show what a fantastic actress she is.
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