Mark Zuckerberg’s announcement that Facebook is focusing on the metaverse and changing its name to Meta Platforms Inc. is in many ways a personal rebranding as much as a corporate one
buying content for its Watch tab and paying celebrities to use its live-video product, in an effort to popularize the content and persuade television advertisers to buy spots on Facebook.
Facebook CEO Mark Zuckerberg has pushed to reinvent the company every few years. PHOTO: FACEBOOK/VIA REUTERSin 2019, when he told reporters that Facebook Groups would be at the heart of the app as part of a broader pivot to privacy that would make Facebook feel like a living room, rather than a public square. This shift came just a year after Facebook was accused of allowing political-data firm Cambridge Analytica to improperly access users’ data., Mr.
The metaverse announcement comes as the company is facing another scandal, this time related to thousands of internal documents that formed the basis of a series of stories from The Wall Street Journal called “ Analysts from Evercore Inc., an investment-banking advisory, were optimistic about Facebook’s prospects.
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