'Massive shift' in food shopping habits as prices soar, analyst firm tells BBC
There has been a "massive shift" in the way we do our grocery shopping since the pandemic, analyst firm Kantar has told the BBC.
"We still haven't got back to the shops like we used to," Fraser McKevitt, head of retail and consumer insight at Kantar, tells the BBC.Paul Dhaliwal, group sales director at Iceland, says customer behaviour at the supermarket confirms the trend. That said, online shopping is still more popular that than it was just before Covid, when it accounted for around 8% of grocery spending.
That's more than twice as fast as sales are growing at the UK's top two supermarkets, Tesco and Sainsbury's.
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