Our man matty_prior can see parallels between the recent Omega-Swatch debacle and the car industry
I mention this because there are parallels to the car world – only you don’t see people queuing to buy the, because it’s £108k. But the lines exist; the hype and the demand and the flipping is all real.
Some car makers get the approach ‘right’ and some get it wrong. Buyers of limited-edition Ferraris seem very happy about things. Those who buy a lot of Porsches but still find themselves left off a list are generally less so.
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