The wagers were part of a Gallery Furniture promotion that brought in about $20 million in revenue.
The wagers were part of a Gallery Furniture promotion that offered reimbursement to customers who spent $3,000 or more on a Tempur-Pedic, Stearns & Foster or Sealy mattress or on reclining sectionals, sofas or loveseats if the Bengals won.
The promotion brought in about $20 million in revenue, with sales surging about 250% over a two-week period. About 70% of the customers involved in the promotion were new. "It was a defensive struggle, and the Rams got them in the end, so it was very disappointing," Mattress Mack told FOX Business. "But I was more disappointed by the fact our customers didn't get the money back than me losing a football bet because I'm focused on taking care of the customers."Despite the loss, Mattress Mack says Gallery Furniture will continue to do similar promotions in the future.
"[Customers] have fun with them, and it drives the business," he said. "Brick-and-mortar retail is certainly threatened by Amazon, Wayfair and other online retailers. We have to do something that makes us stand out, and this is one of the things we do. It's a marketing concept — it's not gambling."
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Mattress Mack’ places biggest legal sports bet in history on Bengals Super Bowl winTexas business mogul Jim McIngvale, known as the “Mattress Mack,” placed the biggest legal sports wager of all-time at $5 million on the Cincinnati Bengals moneyline (+170), according to Caesars Sportsbook.
Read more »
Super Bowl LVI prop bets: Who will win MVP? How many sacks for Aaron Donald?Thousands of proposition betting options are available for Super Bowl LVI, and rapidly expanding legalization has opened up a lot of new markets for wagering.
Read more »
‘Mattress Mack’ places biggest legal sports bet in history on Bengals Super Bowl winTexas business mogul Jim McIngvale, known as the “Mattress Mack,” placed the biggest legal sports wager of all-time at $5 million on the Cincinnati Bengals moneyline (+170), according to Caesars Sportsbook.
Read more »
Celebrity Sightings at Super Bowl LVIJay Z and Blue Ivy, Ellen and Portia, Kendall Jenner and more sightings from the sidelines at the SuperBowl (via toofab)
Read more »