For seven decades, the pragmatic Italian house has captivated devotees with its winning formula.
From left: Models Kayako Higuchi, Anita Pozzo, Britt Oosten, and Ronja Berg— all wearing Max Mara clothing and sandals from the resort 2022 collection—at the company’s factory in Reggio Emilia, Italy.
Max Mara design director emeritus Laura Lusuardi in the Max Mara archive, with a coat from the fall/winter 1979 collection, designed by Anne Marie Beretta. Today, the staff count in the Reggio Emilia headquarters is around 1,000. The factory, at about 107,000 square feet, is state-of-the-art and fulfills global production runs, rather than just prototyping samples.
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