Mazda Readying New Midterm Plan That Includes A Revised EV Strategy | Carscoops carscoops
may strengthen its EV ambitions but isn’t expected to make dramatic changes. As it stands, it is pushing for 25 percent of its global sales to come from EVs in 2030. This is far less ambitious than many other legacy automakers but executives say U.S. dealerships are skeptical about the short-term demand for EVs.says that the new midterm plant will stretch to 2030 and prioritize revenue per vehicle and profitability over volume. The company expects global vehicle sales to hit 1.
Mazda had intended on announcing its new plant last spring but delayed it due to the war in Ukraine, supply chain issues, and pandemic lockdowns in China. Furthermore, shifting regulatory frameworks, such as the U.S. Inflation Reduction Act, threw a spanner in the works. “It took a long time because there has been so much change,” one Mazda executive said. “We tried to absorb and take into account all the changes for a clear roadmap.”
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