The chain will be improving the classics and doubling down on most popular offerings.
Dominance like that doesn't happen overnight. McDonald's has been building itsever since Ray Croc bought the company in 1961 and took the brand global. Of course, now is hardly the time for Mickey D's to rest on its laurels; the restaurant juggernaut has big growth plans for 2023 in the form of its Accelerating the Arches 2.0 Strategic Plan.ATA 2.0 is all about McDonald's three M-C-D Pillars: Maximizing marketing committing to core products , and doubling down on the four Ds .
"As we begin 2023 from a position of strength, we cannot stand still. As Ray Kroc used to say, 'If you're not green and growing, you're ripe and rotting.' Fortunately, there remains so much growth potential within our 'M-C-D' pillars."However, to realize the full potential of our strategy, we must also objectively assess areas we can do better," said president and chief executive officer Chris Kempczinski in a Jan.
"We will continue leaning into that strategy and scale platforms across markets to find new ways to tap into the zeitgeist and have fun with our customers," McDonald's addedAdditionally, McDonald's will be laser-focused on improving its already legendary menu. It plans on outdoing itself with updates to classics like the Big Mac, Fries, and Chicken Nuggets this year.
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