The iconic fast food chain looks like it is ready to serve up virtual burgers, fries, and shakes that you can enjoy with a side of NFTs, while you enjoy a concert in the McMetaverse.
its McCafe brand in the Metaverse trademark application. The brand would be ready to offer entertainment services “namely, providing on-line actual and virtual concerts and other virtual events.” Could McCafe become the new branded virtual destination to catch a sponsored concert from one of your favorite acts?concert organizers like Animal Concerts
. Such concerts eliminate geographical barriers that have prevented fans from seeing their favorite acts perform, and also vastly reduce the cost of touring. The golden arches joins bakery and cafe chain Panera Bread in efforts to move its brand into the Metaverse. Panera Bread submitted a similar trademark application on Feb. 3 for a virtual restaurant and cafe chain calledIts plans also include downloadable content and NFTs, virtual food and beverage items, and the virtual facilities where users can congregate.
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