Meet Ashley Benson’s New Genderless Fragrance Brand, ASH by Ashley Benson

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Meet Ashley Benson’s New Genderless Fragrance Brand, ASH by Ashley Benson
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For her next act, 'Pretty Little Liars' star AshBenzo is bringing her own experience to the fore through scent.

“We spent hours in this amazing setup with candles and tea, just testing different scents and learning all that goes into creating a perfume,” Benson recalled. “Being in Morocco and doing that, versus being, you know, in a New York conference room — it just made me feel very inspired.”

The fragrances, which retail for $79 for 50-ml. and $25 for 8-ml., will also launch at online fragrance subscription platform Scentbird on Nov. 17, where ASH is slated to be featured as Fragrance of the Month — for men and women, thanks to the brand’s unisex positioning — in January 2023. world, I just didn’t know what that was until I landed on this,” Benson said, adding that ASH has been nearly two years and more than 60 rounds of testing in the making.

Best known for her role as Hannah Marin in Freeform’s hit show “Pretty Little Liars” and movies like “Spring Breakers” and “Pixels,” Benson, who has been acting since she was just 10 years old, is now exploring additional avenues through which she can employ her creativity. “Now I’m at a point where I know where I want to go in life, and it’s scary and it’s fun, but I’m so happy,” Benson said.

“We rehearsed every day for about two weeks when we first got to Florida, but when it came time for the first day of shooting, Harmony [Korine] told us to just start doing improv — that terrified me,” recalled Benson, who, up to that point, had yet to encounter a gig which allowed her significant creative leeway.

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