ON A ROLL: Meet the American baker, businesswoman who founded Pepperidge Farm
Tudor City was at the turn of the 20th century a neighborhood of dignified four-floor brownstones and cobblestone streets. There, Rudkin lived with her parents and Irish grandmother and later wrote fondly about her earliest food memories.
They apparently enjoyed financial comfort. In 1926, the young couple purchased a 125-acre farm in Fairfield., Conn., about 60 miles northeast of New York City. Rudkin soon took the bold step of making a sales pitch in New York City herself at"the famous old food specialty shop" Charles and Company across from Grand Central Terminal. Pepperidge Farm launched as a commercial business in 1937 after Margaret Rudkin's Conn. neighbors fell in love with her homemade breads. By the end of the 1940s, Pepperidge Farm was baking 50,000 loaves of bread per week.
She sold Pepperidge Farm to Campbell Soup Co. in 1961. Rudkin continued to run the company she founded while securing a seat as the first woman on the Campbell board of directors. Margaret Rudkin discovered tiny crackers shaped like goldfish amid a tour of Switzerland in the 1950s; she introduced the snacks to the U.S. in 1962.
She had grown into a titan of American industry — all of it after teaching herself at age 40 to bake bread for her three children.
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