As CEO of music management company Electric Feel, New York-native Austin Rosen counts hitmaker Post Malone on his roster
About 2013 is when I launched the company. It was a very natural progression where it was a hobby that turned into something fuller. I realized that I wanted to seriously find talent and nurture them and put them together and help them make it by giving them the resources and help they needed. I loved music, but I never thought it would be something I would be doing full time.
It was so different back then, because there was no social media or anything, so it was all just by meeting people in person. I grew up in New York and so I would just be very active with meeting people in studios, and concerts, and small shows in the city. And then I created a small studio in New York, and that’s how I started to meet a lot of the talent.Yeah, that’s why it’s taken a long time to even build to where we’re at today. It hasn’t been overnight.
We definitely want our artists to use the platforms and to be on them. Any artists coming up today, we definitely expect to be on TikTok and everything. People want short form content, they want it all together in one place. I think that TikTok has done a really good job creating that platform. It’s now like using YouTube or using Spotify—it’s just another form of getting your content out there.
I think now genres have kind of gone away and it’s more about bridging a lot of great, different types of music. It’s so much fun to work with Post because he’s so versatile. Kids are growing up now to play music of all different types of genres, and the artists that are coming from that are really exciting.It’s great, because we both very much have the same mindset. We both have built our own companies, and have done it in a very natural way. I love collaboration and partnership.
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