Meet Fran Dunaway and Naomi Gonzalez, the SelfMadeWomen founders of TomboyX.
In addition, the brand developed adaptive bras that accommodate inserts for post-mastectomy and transitioning. They are stretchy with crossover detailing for a touch of flair. Inspired by the brands customer service lead Michal, this v-neck, crossover style bra offers coverage and support. Chest band on back is the signature stay-put TomboyX band tunneled with cotton spandex for support. The front band is super soft cotton spandex meant for additional movement and comfort.
We needed to find a hero product around which to build the brand. Our shirts were amazing, but we felt like we needed something that got to the core of the brand, something that was more representative of the essence of a tomboy. Naomi was doing customer service at the time and she mentioned that we had been getting a lot of requests for boxer briefs made for women. I had no idea no one was doing that, so I went to Nordstrom.
We are continually innovating and producing product that our customers request. For trans pride next month we are introducing new style additions to our adaptive line. In addition to our packing underwear, we will offer tucking underwear, binders, and trans pride prints. Consumers are seeking to align themselves with brands that speak to their values and that are improving the world in some important meaningful way. We make underwear that is about making you feel good in your own skin, using OEKO-TEX 100 Certified fabrics that are designed to last. We also feature and design for people the industry has long ignored – those in the LGBTQ community, plus size and people that work in the trades. In your words, talk to Forbes about the mastectomy line.
In terms of product, the technology that has most impacted us is in the area of sustainability and fabrics. Our micro-modal fabrics are beechwood tree based, so as sustainable as bamboo product. It’s soft as silk and has the flexibility for a great fit and feel. Our swimwear is certified to SPF 50 and this is due to an organic process that is applied to the fabric. Additionally, we use technology to engage in real-time with our factories and vendors.
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