Virtue Shine of Emerald & Wax has brought West African vibrancy to the West of Ireland. Now part of CREATE 2024 at Brown Thomas...
On a mission to empower her customers to live and dress boldly, create intentional designs that speak to the fabrics’ heritage, and spread as much joy as is humanly possible, Virtue Shine of Emerald & Wax has brought West African vibrancy to the West of Ireland. Having recently been selected as one of the 26 designers being championed by CREATE at Brown Thomas, we thought it fitting that we catch up with the woman of the moment.
Having just returned from a trip back home, Virtue reminisces on her Ghanian upbringing: “This was where it all started for me. I remember the feeling of being in the midst of all the colour and laughter, and I’ve carried that with me through my whole life. When I was back there visiting, it was like falling in love all over again.”
Quickly realising that there were many ways to showcase the prints and bring their stories to a new audience, Virtue created Emerald & Wax, a wearable art brand that emboldens the wearer to feel seen and make a statement. “For me, it’s not just about the fabrics themselves, but about the story they tell and their history. It’s about how they make people feel, and making the choice to wear something different, bold and vibrant.
Though it took Virtue some time to find her feet, once she began putting down roots, Barna, on the outskirts of Galway City, began to feel like home. From opening a shop alongside business partner Ro Chigozie called Ro & Vee to designing an Irish tweed and African print collection, she tells me that these milestones have affirmed to her that she’s exactly where she’s meant to be.
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