Meghan Markle has taken to Instagram to announce that she is rebranding her lifestyle brand and ditching American Riviera Orchard in favour of a new name - and her new website features a snap of daughter Princess Lilibet
Meghan Markle has announced a huge U-turn by ditching her American Riviera Orchard brand name in favour of another - with a subtle dig at the Royal Family. The Duchess of Sussex has taken to Instagram to reveal that her brand will now be called As Ever - and its launch will tie in with the release of her Netflix series With Love, Meghan, which drops on the streaming platform in two weeks.
"But it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show but as my partner in business. It was huge So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it's called As Ever".
In the caption of the clip, Meghan wrote: "Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into.
The new website, similar to American Riviera Orchard, also features a place for people to subscribe for updates and features the slogan 'Save Your Seat At The Table'. The logo shows a palm tree with two hummingbirds. According to a patent application for the As Ever, which was made in 2022, it suggests it will sell items such as tablecloths and napkins as well as candles, spreads and jewelery.
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