Ireland fines Meta $414m for using personal data without asking
that it believed Meta wasn't required to rely on consent, but that the EDPB took"a different view" that Meta wasn't entitled to rely on contract obligations as a basis for allowing collection of personal data to serve ads. Instead, the EDPB said it wanted explicit opt-in and -out options in Meta's apps.
The complaints decided today were filed in 2018 by Noyb, a privacy advocacy group headed by Austrian privacy lawyer Max Schrems. Noyb filed the complaints immediately after the GDPR came into force, and said in a statement that today's decision is a major blow to Meta's advertising business model, but with complications remaining.
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