Proposed changes would see it use data to train its models without asking for consent
Meta Platforms was hit with 11 complaints on Thursday over proposed changes that would see it use personal data to train its artificial intelligence models without asking for consent, which may breach European Union privacy rules.
NOYB has already filed several complaints against Meta and other Big Tech companies over alleged breaches of the EU’s General Data Protection Regulation which threatens fines up to 4 per cent of a company’s total global turnover for violations. "The European Court of Justice has already made it clear that Meta has no 'legitimate interest' to override users' right to data protection when it comes to advertising," he said.
“Shifting the responsibility to the user is completely absurd. The law requires Meta to get opt-in consent, not to provide a hidden and misleading opt-out form,” Mr Schrems said, adding: “If Meta wants to use your data, they have to ask for your permission. Instead, they made users beg to be excluded”.
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