A Super Bowl ad for Meta Platforms will try to sell the promise of the metaverse, and the company’s virtual-reality headsets, with the help of an out-of-work animatronic singing dog
Super Bowl ad will try to sell the promise of the metaverse, and the company’s virtual-reality headsets, with the help of an out-of-work animatronic singing dog.
The commercial that the Facebook parent plans to run during the game features the company’s Quest 2 headset, which sells for at least $299. as more people are getting curious about the metaverse, a concept rooted in science-fiction novels that refers to an extensive online world.CMO Today delivers the most important news of the day for media and marketing professionals.The ad depicts an animatronic band with a steady gig at a Chuck E. Cheese-style arcade restaurant called Questy’s. The band is separated when the spot closes.
The ad, which Meta released Thursday, is part of a broader campaign showing the company’s technologies as conducive to “immersive social experiences.”The campaign comes during a rocky start to the company’s pivot toward the metaverse.
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